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Origins of Subaru
"SUBARU" is a Japanese word meaning "unite."
It is also a term identifying the
Pleiades star cluster in the constellation Taurus that
includes six stars visible to the average eye. According to
Greek mythology, Atlas' daughters turned into this group of
stars.
In 1953, five Japanese companies merged to form Fuji Heavy
Industries Ltd. The new corporation adopted the "Subaru"
cluster of stars as its official logo for its line of
automobiles. Today, Fuji Heavy Industries is a global
transportation conglomerate.
History of Subaru (1968-1976)